Former DJ Dan Price is trading in his decks for a hive, as he launches Fableman’s Highland Honey, a new business aimed at creating a buzz in the world of honey production.
The Perfect Fit
Dan, who has been beekeeping for two years, has a deep understanding of the importance of pollinators and the environment. His 15-year career behind the desk has given him a unique perspective on the need for a more sustainable lifestyle.
- Before becoming a beekeeper, Dan worked in a desk job for 15 years, which led him to question the value of his career.
- His desire to own land and work outdoors led him to explore alternative career options.
- Beekeeping felt like the perfect fit, as it allows him to work with nature and contribute to the environment.
Dan’s new business, Fableman’s Highland Honey, is based on a three-acre croft in Lyth near Thurso and Wick, where he has planted pollinator-friendly plants to create an ideal environment for the bees.
| Key Features | Description |
|---|---|
| Three-acre croft | A large area of land used for the apiary and honey production. |
| 50 beehives | A significant expansion of the apiary, with plans to increase production. |
| Pollinator-friendly plants | Plants that attract bees and other pollinators, creating an ideal environment for the bees. |
A Personal Journey
Dan’s journey to becoming a beekeeper was not an easy one. He moved to Caithness two years ago and began to study bee health, hive management, and honey production.
“I’ve always wanted to own land and work on it, but I didn’t know what form that would take until we moved here. “Beekeeping felt like the perfect fit – not only does it make sense for the land we have, but it also helps the environment. “There is something satisfying about the idea that I’ll be working alongside thousands of bees to create our products. “My main focus this year will be to help the colonies establish and ensure they have everything they need to thrive.” – Dan Price
Dan’s new business, Fableman’s Highland Honey, is not just about making a living, but about building something sustainable, transparent, and rooted in nature.
Single-Origin Honey
Fableman’s Highland Honey plans to launch its first batch of honey this summer, with a focus on single-origin honey.
- Single-origin honey
- Raw, unfiltered honey with a unique flavor profile
- Every jar tells the story of the land it comes from
- Increasingly difficult to find in supermarkets
Funding the Dream
Dan secured a £10,000 loan from BizBritain through British Business Bank’s start up loans programme to help bring his vision to life.
| Funding Breakdown | Description |
|---|---|
| £10,000 loan | Funding used to purchase equipment, including five beehives, hive stands, a honey extractor, and branded marketing materials. |
Highlighting the Importance of Transparency
Dan wants to reassure people that his product is not “fake honey” and will be single-origin, ensuring transparency about exactly where their honey comes from.
Building a Brand
Dan’s goal is to create a brand that people trust, and to build a sustainable, transparent, and nature-rooted business.
“The beauty of raw honey is that every jar tells the story of the land it comes from.
