Summit 24 will focus on the intersection of immersive technologies and the creative industries. It will bring together leading experts, innovators, and creators from across the globe to discuss the latest advancements, challenges, and opportunities in this dynamic field. The event will feature keynote speakers, panel discussions, workshops, and networking opportunities.
Speakers include Sara Thacher of Disney Imagineering, James Seager from Les Enfants Terribles, Ollie Jones from SWAMP, Gijs Geers of DarkPark, Adrian Hon of Six to Start, and Lauren Storr, Sophie Hewlett and Sarah Georgeson from Punchdrunk. Bridge Command by Parabolic Theatre. Image credit Alex Brenner “We’ll be hearing from some of the driving forces at Disney Imagineering, Punchdrunk, Marshmallow Laser Feast, Les Enfants Terribles, SWAMP and Rematch, amongst other household names of tomorrow,” says Sheena Patel, IEN co-founder & Summit content curator. “We’re excited to offer a home for earnest, generous and transparent knowledge sharing and cross-pollination of ideas – be it how better to integrate technology to enhance storytelling, scale or accessibility, meaningful onboarding when offering new rules of engagement, commercialising creativity or optimisation of operations in these often multifaceted experiences.
“There’s much to be learned, shared and inspired by across the sub-strands creating immersive work and the many disciplines that make it happen.” A growing sector This event will serve as a benchmark for the industry by presenting new concepts, helpful guidance, and innovative technology. The live immersive and interactive experience industry has grown rapidly over the past ten years, particularly among Gen Z and millennial consumers. The term “immersive” is now used to promote a wide range of products, from virtual reality experiences to 24-hour theatre productions to cooking classes. This conference aims to compile the results of these successful launches and provide information to those considering entering the field.
The world of entertainment is undergoing a significant transformation, driven by the rise of immersive experiences. These experiences go beyond traditional entertainment formats, offering a more engaging and interactive way to connect with stories, characters, and worlds. Immersive experiences encompass a wide range of genres, each with its unique characteristics and appeal.
“The UK is a global leader in the immersive sector and to remain so will need to be recognised as a credible and valuable part of the wider creative and cultural industries ecosystem,” says Dr Joanna Bucknall, one of the founders of the Immersive Experience Network. “By providing more support to this innovative and vibrant industry we will be able to produce better shows and experiences, providing audiences with high-quality culture and added security for those working in the sector, support from funding bodies and government is essential if the immersive experience sector is to make the most of this potential.”
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