Wisdom Natural Brands parent company of SweetLeaf sugar substitutes acquires Drizzle Honey

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In a move that aims to expand its product portfolio and strengthen its position in the natural sweetener market. Drizzle Honey, a leading honey-based sweetener brand, brings unique selling points such as its plant-based ingredients, allergen-friendly, and no artificial additives. By acquiring Drizzle Honey, Wisdom Natural Brands gains access to a wider range of sweetener options and can better compete in the rapidly growing market of natural sweeteners. With the acquisition, Wisdom Natural Brands can expand its distribution channels and offer consumers a broader range of natural sweetener products. The acquisition also allows Drizzle Honey to leverage Wisdom Natural Brands’ extensive distribution network and manufacturing capabilities. Drizzle Honey will continue to operate independently, maintaining its brand identity and product offerings. The acquisition is expected to create a significant competitive advantage in the market, as Wisdom Natural Brands combines its expertise in natural sweeteners with Drizzle Honey’s unique selling points. The acquisition is part of Wisdom Natural Brands’ strategy to expand its portfolio of natural sweetener products, as well as its commitment to providing consumers with a wide range of healthy and natural alternatives to traditional sweeteners.

Raw Honey Sales Soar Amid Growing Demand for Natural Products and Health Benefits.

The Rise of Raw Honey

The demand for raw honey has been on the rise in recent years, and 2023 was no exception. According to market research, raw honey logged double-digit dollar sales gains during the year, with sales reaching an all-time high.

Key Statistics

  • Raw honey accounted for 35% of category volume in 2023, up from 18% in Conventional honey sales declined by 10% in 2023, while raw honey sales increased by 15%. The average price of raw honey increased by 10% in 2023, reaching $15 per pound. ### Market Drivers*

    • Market Drivers

    Several factors contributed to the rise in raw honey sales. Some of the key drivers include:

  • Growing awareness of health benefits: Consumers are becoming increasingly aware of the health benefits of raw honey, including its antibacterial and anti-inflammatory properties.

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